Managing your online reputation means keeping informed about what is being said about your brand, proactively protecting it via the conversation channels such as Social Media and dealing with any negativity.
If you have an unhappy customer, it’s possible that they won’t express their dissatisfaction to you. There are thousands of people everyday who go online and comment negatively about companies and products on other websites. The result of a negative online reputation (rebember the Toyota crisis back in February?) can have obvious financial implications and this is why it is so important to keep track of what people are saying about your brand. Read the rest of this entry »
June 2nd, 2010
5 Free Tools to Monitor Your Online Reputation
May 27th, 2010
5 Link Baiting Tips and Practices
Link baiting falls under the task of link building and simply aims to increase the quantity of relevant links to a wesite.
The straightforward meaning of link baiting is encouraging others to link to you.
Matt Cutts from Google defined it as anything “interesting enough to catch people’s attention”.
Link baiting is all about gaining reputation and constant effort is the key. It might take months or even years to get noticed but if you are persistent people will be talking about your content soon. Read the rest of this entry »
May 25th, 2010
Tip: How to See a Website the Same Way an iPhone Sees It
I’ve been doing some research into how some websites behave when accessed via a smartphone rather than a regular browser. Often, when visiting a site on your mobile you’ll automatically be redirected to a mobile version, however when doing this on a regular browser you won’t be redirected unless you appear to be a smartphone… Read the rest of this entry »
May 24th, 2010
Important Considerations for Video Optimisation on YouTube
Video is currently 1/3 of web traffic, Google’s brand new SERP layout has made video results more accessible and if figures are to be believed, video will be the dominant online content medium in the next five years.
Optimising your YouTube channel effectively will not only increase your online visibility, but it will also increase the strength of your brand. Read the rest of this entry »
May 21st, 2010
Best Google logo ever?
The sun is shining, the working week is almost over and here at Fusion we have one more distraction: Google’s playable version of Pacman which replaced their traditional logo this afternoon.
We love it and think it could possibly be the best Google logo we’ve ever seen!
May 19th, 2010
10 Essential SEO plugins for WordPress
In today’s post I want to go over some WordPress SEO plugins.
There are many tweaks you can make to further optimise your blog for search engines.
Here are 10 of the best SEO plugins you can install to help choosing the right tags, avoid content duplication, optimize your post titles and more. Read the rest of this entry »
May 13th, 2010
A Quick Guide To Interlinking Intelligently
Internal linking when done correctly can have a massive impact to your SEO campaign. Not so long ago Page Rank sculpting was all the rage and was at the forefront of most SEO’s internal linking strategy. Although the game has since changed there are still some aspects to consider that will help make your site interlinking that bit more efficient. Read the rest of this entry »
May 11th, 2010
Facebook To Allow Users To Share Current Location
Facebook is planning to release a new feature that allows users to share their current location with friends in their status updates. According to reports users will be able to ‘check-in’ to a range of different locations that will be included within their status updates. Read the rest of this entry »