Google have added one of the most significant and useful features to its Webmaster Tools to date that finally allows you to see data on impressions and clicks for natural search! (more…)

Google have finally added a feature to their Webmaster Tools that allow site owners to share ownership of their website a lot more easily. (more…)

This news is from a couple of weeks ago, but is still worth mentioning. A representative from Google has stated that they now view a 410 HTTP status code as “more permanent” than a 404 code. (more…)

After the whole no-follow ‘bombshell’ of recent coupled with the fact that- lets face it- this is not the first time Google has thrown a spanner in the works, it is a welcome change that they have improved on something that has driven SEOs and webmasters round the bend for years – not knowing if your site is still being penalised by Google.

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The major search engines – Google, Yahoo and MSN – recently each announced that they were uniting on support of a tag that allows you to specify the canonical version of a page. It may sound technical, but in layman’s terms it is actually straight forward, and will help you to avoid duplicate content issues.

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Following feedback at various digital conferences and within their own Google Groups news lists, Google has released a Search Engine Optimization Starter Guide aimed at new webmasters and beginners. For the uninitiated, search engine optimisation (SEO) is the process of optimising your website so it can appear in the “organic” results of search engines.

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Google have added a piece of useful functionality to their Webmaster Tools console that shows you links pointing to your site that cause 404 page not found errors.

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