Data released from comScore, a US based web analytics company, shows that Google owned websites are dominating the online video arena.
Figures show that 27.4 million UK users viewed 3.2 billion videos in the month of June 2008 alone, a share of 49.3%. BBC owned websites had the second most views, highlighting Google’s dominance with just 1.4% share. Microsoft sites were third with 0.8%, Fox Interactive Media fourth with 0.7% and ITV fifth with 0.6%.