Google Insights for Search is a great tool for researchers and SEOs to graphically display search volumes, trends, regional interest and ultimately understand visitors’ behaviour. (more…)

Managing your online reputation means keeping informed about what is being said about your brand, proactively protecting it via the conversation channels such as Social Media and dealing with any negativity.
If you have an unhappy customer, it’s possible that they won’t express their dissatisfaction to you. There are thousands of people everyday who go online and comment negatively about companies and products on other websites. The result of a negative online reputation (rebember the Toyota crisis back in February?) can have obvious financial implications and this is why it is so important to keep track of what people are saying about your brand.  (more…)