Twitter has made the news again this week as reports announced the social network is to publish online shopping deals and exclusive goodies using a dedicated account: @EarlyBird. (more…)

Disney’s Toy Story 3 has had the privilege of becoming Twitter’s first Promoted Trend this week to coincide with the release in cinemas this weekend. Promoted Trends is a new feature that is currently being tested by Twitter as part of its efforts to start bringing in revenue through advertising. (more…)

Managing your online reputation means keeping informed about what is being said about your brand, proactively protecting it via the conversation channels such as Social Media and dealing with any negativity.
If you have an unhappy customer, it’s possible that they won’t express their dissatisfaction to you. There are thousands of people everyday who go online and comment negatively about companies and products on other websites. The result of a negative online reputation (rebember the Toyota crisis back in February?) can have obvious financial implications and this is why it is so important to keep track of what people are saying about your brand.  (more…)

Twitter has announced that it will allow paid advertising for the first time.  Since its establishment there has been continued speculation when Twitter will incorporate paid advertising and we finally have an answer. (more…)

Twitter announced on Monday that it is releasing a new platform that will make it a lot easier for websites to integrate Twitter features. (more…)

Twitter is working on a plan that will allow advertisers to display text ads in search results. (more…)

Yahoo has become the latest company to strike a deal with Twitter. In a deal which was announced yesterday Twitter feeds will now begin to appear in Yahoo search results as well as other Yahoo! products and properties, including the Yahoo! Homepage, Yahoo! Mail, and Yahoo! Sports. (more…)

Twitter has improved the relevancy of its trending topics by adding a new feature that allows you to see local trends. The new feature currently allows you to select geographic regions which include a handful of countries including the UK and Ireland and some major cities including London. Twitter states that they are “working on” increasing the locations on offer so eventually we will get a much more comprehensive list. (more…)