Google have finally added a feature to their Webmaster Tools that allow site owners to share ownership of their website a lot more easily. (more…)

The accountancy firm, Deloitte have today announced that the UK online retail market will hit £25bn in 2010, a massive increase of £16bn in just 5 years (2005 UK online retail market £9bn).

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The biggest news to come out of PubCon was the fact that Google are introducing a new ranking factor into their algorithm: speed. The speed in which your site loads will become detrimental to how well your site can rank. This is probably not that surprising as Google have made it no secret that they want search to be a lot faster in the past. (more…)

This news is from a couple of weeks ago, but is still worth mentioning. A representative from Google has stated that they now view a 410 HTTP status code as “more permanent” than a 404 code. (more…)

Further to reports made earlier about Google UK still displaying irrelevant US search results, a second ago I came across a number of peculiar natural listings on a search for Google Wave.

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Earlier in the year Google released an update to their algorithm which became know as the “Vince update” (named after the Google engineer that created the change). The update affected a relatively small pool of generic queries in competitive niches, and saw “big” brands gain visibility for such queries where they had none before. The fact that big hitters started getting visibility and traffic for high volume keywords had commentators crying foul that Google was favouring corporations and multi-nationals, possibly even going outside the boundaries of their algorithm and hand editing natural results to move them to the top of results in exchange for a few twenties…

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Everyone who has anything to do with online marketing understands that the META descriptions hold some importance in when it comes to marketing a site. However too many people misunderstand the role in which they play placing more weight on ranking factors rather then it being a useful tool to sell your site to the user. Having good rankings is once thing but your sites click through rate is a whole different ball game. For this reason I thought I would write 5 tips on getting the most out of your META descriptions helping your site get a bit more of that vital traffic… (more…)

The META keywords tag, do we still use them or don’t we? Since Matt Cutts confirmed that Google do not use the keywords tag as part of their algorithm people have still been arguing that other search engines – in particular Yahoo –still are. Well Yahoo have now confirmed that they are using them no more which should finally put this META element to rest. (more…)