Archive for the ‘Search Trends’ Category

Friday, April 9th, 2010

The UK’s first digital election campaign?

As the build up for the next general election gathers pace, we constantly hear references to this being the UK’s first “digital election”. Back in 2005 Facebook was barely a year old, YouTube only 2 months old and Twitter did not exist at all!

BBC News reports that over the weekend Facebook is to ask its 23 million UK users whether they have registered to vote in a tie-up with the Electoral Commission. (more…)

Tuesday, August 18th, 2009

New Features for Google’s Insights for Search

Google have expanded their insights for search tool today by adding a number of new ‘international’ features.

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Tuesday, June 30th, 2009

PPC Impressions Increase For Travel Sector

According to a report from Efficient Frontier the travel marketers’ PPC campaigns appear to be seeing higher returns during the economic recession.

Statistics have shown that the impression values for the UK travel sector have increased by 32% from Jan-March 2009 compared to the same date range in 2008. (more…)

Friday, June 26th, 2009

Michael Jackson Shows Twitter is King and Google Lagging in Search Trends

Back on Sunday TechCrunch posted an article on which platform provided the best trending topics and concluded that Google appear to be behind Bing when it comes to search trends. With the news of the passing of Michael Jackson I thought this would be a good opportunity to explore whether this holds true for a major breaking story such as that of Michael Jackson’s untimely death. So within moments of finding out about it late last night I looked into the search trends tools for Google, Bing, and Twitter.

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