Managing your online reputation means keeping informed about what is being said about your brand, proactively protecting it via the conversation channels such as Social Media and dealing with any negativity.
If you have an unhappy customer, it’s possible that they won’t express their dissatisfaction to you. There are thousands of people everyday who go online and comment negatively about companies and products on other websites. The result of a negative online reputation (rebember the Toyota crisis back in February?) can have obvious financial implications and this is why it is so important to keep track of what people are saying about your brand.  (more…)

A Study conducted by OneUpWeb has found that many users are indifferent to the real time results that are now being incorporated into search engines. (more…)

Google has updated its ranking tracking technology to determine the quality of tweets as part of its new incorporation of real time results. (more…)

It has been on the cards for a while and has been a subject often talked about in the same breath with the battle of the search engines. However Google have now put live realtime search capability in their search engine and with it given themselves a massive competitive advantage as well. (more…)

As both Google and Bing took massive steps forward in the integration of real time search with Google’s integration of Twitter and Bing’s partnership with both Facebook and Twitter, it has been a bit quiet from another of the major search engines – Yahoo. (more…)

Google have taken a big step in real time search by displaying its ‘hot tends’ data in the search results. People who are searching for popular topics will see the trending data at the bottom of the search results page. The little snippet is said to “provide you with search results as you’d want but also extra meta data on how popular the search is and whether it has peaked in interest”. (more…)

Social networking site Facebook has recently announced the purchase of social media firm Friendfeed for a reported £30.3m. (more…)

Bit.ly - the popular URL shortening service - have plans to launch a real-time news service by compiling the most popular of the millions of links it processes each day. (more…)