Google have added a feature to Analytics that allows you to view data for exact match keywords for your AdWords campaigns. The new addition aims to give advertisers a better understanding on what happens after a user clicks on your ad. (more…)

Google announced yesterday a new beta tool for Adwords called AdWords Search Funnels. The new feature gives advertisers more understanding on the consumer interaction with their search ads during the buying process including the search ads the consumer saw or clicked on before they finally purchased and which keywords have helped drive the transaction. (more…)

Advertisers on Yahoo will now be able to distribute their ads across more sites and also convert Google AdWords data across for use on its engine as part of a shake up on its paid search services. (more…)

The accountancy firm, Deloitte have today announced that the UK online retail market will hit £25bn in 2010, a massive increase of £16bn in just 5 years (2005 UK online retail market £9bn).

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Further to reports made earlier about Google UK still displaying irrelevant US search results, a second ago I came across a number of peculiar natural listings on a search for Google Wave.

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Google have launched a bid simulator today as part of the new AdWords interface that can show you what impressions or clicks you would expect to receive if you use different maximum CPC bids before going ahead and actually implementing them. This new element could rid all the hassle with trial and error we have come so accustomed to over the years. (more…)

Microsoft and Yahoo! have finally officially announced the search deal that has been heavily anticipated for the past few years. (more…)

Forrester research has released new information in a recent report hammering home the inevitable future of online advertising.

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