Search Engine Land reported yesterday on Google’s acquisition of mobile display ad network AdMob as a ‘watershed moment’ in search and it really is just that. We have blogged before about the fact that mobile advertising is going to be huge and that businesses need to get in on the act sooner rather than later. (more…)
Archive for the ‘Mobile’ Category
Acquisition Of AdMob Will Propel Google To New Heights
New Google Keyword Tool Gives Mobile Search Data
Further from our recent discussion on the importance of optimising your site for mobile search users are now able to gage estimated search volumes on keywords being made form mobile devices. (more…)
Reasons Why Your Company Should Seriously Consider Mobile Search –NOW!
For many brands developing and optimising for mobile devices is a given. We all know that using the web on the go is fast becoming the new way to gain information and utilise the internet. Yet there are many businesses still failing to act upon this and the repercussions could be costly. (more…)
Google Release Search with My Location for iPhone 3.0
Google have come up with a stroke of genius with their latest addition to the ever growing mobile industry. They have introduced a feature called Search with My Location which allows you to search for certain establishments (Google use a jazz club as an example) and it will display a list of establishments for your query that are in and around the area you are currently in. (more…)
Mobile Internet services becoming ever more popular.
A recent study conducted by mobile research firm CCS Insight revealed that a third of young people regularly access Facebook and Twitter through their mobile phones.
Google Launches AdSense for Mobile Applications
Google announced to the world yesterday about their beta launch of AdSense for mobile applications including the Google Android and iPhone and states that the move is in an effort to ‘contribute to the growth of these mobile applications’. (more…)
Shop Savvy - Price Comparison Goes Mobile
The price comparison and voucher market has been steadily growing over the last 12 months, with phenomenal growth seen over the last few months in particular. It seems the consumers appetite for a bargain is greater than ever given the current financial landscape, and the trend only looks set to grow.
Comparison sites now drive on average 10% of online sales, whilst last year saw a 133% increase in voucher searches. This trend shows no sign of slowing, and with the advent of Shop Savvy it may be about to hit the next level. (more…)
First Mobile Phone Using Google Android Set to Launch
The first Google Android powered mobile device is set to be launched today; the first major plunge taken by Google into mobile technology. The G1, manufactured by Taiwanese HTC, will run on the Android operating system and is set to significantly increase the capabilities and usability of mobile devices. (more…)
