Not sure if this has been around for a while or if its another addition to the long list of tweaks Google have been making lately but if you type in a localised term – in my case “Ford dealers” - Google display a search box at the top allowing you to further refine your search by town or postcode. (more…)

Finally it’s landed! After much speculation it was announced yesterday that Google Instant was going to be launched today and true to their word here it is. (more…)

It appears as though Google have changed the way it display rankings for some major brands. Normally Google would only display two rankings for site for a given search query however if you perform a search on BBC News for example you can now see up to 10 pages listed in the SERPS for the same domain similar to what you would see with the site:search function. (more…)

Today Google “Bing-ifies” itself by featuring a background image on its homepage. It all started a week ago when Google began letting users customise the page by uploading their own background images on Google.com. In order to highlight this feature, the homepage will be featuring a custom background over the next 24 hours. (more…)

Managing your online reputation means keeping informed about what is being said about your brand, proactively protecting it via the conversation channels such as Social Media and dealing with any negativity.
If you have an unhappy customer, it’s possible that they won’t express their dissatisfaction to you. There are thousands of people everyday who go online and comment negatively about companies and products on other websites. The result of a negative online reputation (rebember the Toyota crisis back in February?) can have obvious financial implications and this is why it is so important to keep track of what people are saying about your brand.  (more…)

The sun is shining, the working week is almost over and here at Fusion we have one more distraction: Google’s playable version of Pacman which replaced their traditional logo this afternoon.
We love it and think it could possibly be the best Google logo we’ve ever seen!

Google are finally rolling out its new SERPs interface today after months of testing. Those lucky enough to have used/seen it already will notice that the makeover has an uncanny resemblance to Bing. (more…)

Google have added a feature to Analytics that allows you to view data for exact match keywords for your AdWords campaigns. The new addition aims to give advertisers a better understanding on what happens after a user clicks on your ad. (more…)