Google’s mission to better improve display advertising continues as it announces its acquisition of Teracent. The technology enables advertisers’ to get the best from their display ads by being able to “pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors”. So essentially the technology - which uses sophisticated machine based learning - is able to optimism ads for each impression opportunity so you do not waste you advertising spend on “hit and miss banners”. (more…)

Google have announced that they are now showing you conversions for when someone sees your ad but does not click however still buys within 30 days of seeing your ad. The new report is called ‘View-through Conversions’. View-through conversions are tracked through an AdSense cookie and are only reported for display ads on the Google Content Network. Unfortunately it does not provide data for search campaigns or for text creatives in content campaigns. (more…)

The Advertising Association has today released their annual Advertising Statistics Yearbook. The yearbook announced that UK advertising expenditure fell by 4% in 2008 to £18.6 Billion. This compares to a 4.3% positive annual growth in 2007. It is not all bad news as the yearbook goes on to state that internet advertising expenditure growth was 19.1% from 2007 – 2008. Proving that in the current economic climate many companies are more comfortable investing their money into online.

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In an improvement to display advertising, Google have launched a new service to bring Rich Media and Video opportunities to advertisers through their AdWords Display Ad Builder.

The ads contain more functionality than standard display advertisements, allowing the customer to interact with the ad before clicking through, for example allowing advertisers to promote multiple products through the same ad, or convey multiple messages such as ‘Explore, Buy, Save’ with different images.

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