Managing your online reputation means keeping informed about what is being said about your brand, proactively protecting it via the conversation channels such as Social Media and dealing with any negativity.
If you have an unhappy customer, it’s possible that they won’t express their dissatisfaction to you. There are thousands of people everyday who go online and comment negatively about companies and products on other websites. The result of a negative online reputation (rebember the Toyota crisis back in February?) can have obvious financial implications and this is why it is so important to keep track of what people are saying about your brand.  (more…)

Link baiting falls under the task of link building and simply aims to increase the quantity of relevant links to a wesite.
The straightforward meaning of link baiting is encouraging others to link to you.
Matt Cutts from Google defined it as anything “interesting enough to catch people’s attention”.
Link baiting is all about gaining reputation and constant effort is the key. It might take months or even years to get noticed but if you are persistent people will be talking about your content soon. (more…)

In today’s post I want to go over some WordPress SEO plugins.
There are many tweaks you can make to further optimise your blog for search engines.
Here are 10 of the best SEO plugins you can install to help choosing the right tags, avoid content duplication, optimize your post titles and more. (more…)

So news has broken out about the FTC planning to monitor blogs for paid reviews/links under new regulations (the PDF document can be seen here). The guidelines could be enforced as soon as this summer and would mean that bloggers and affiliates would have to disclose whether or not they are being compensated for any review/link they make for a product or service, be it in payment or free goods. The guidelines could even make advertisers liable for any misleading reviews or claims. (more…)

Microsoft recently released an Alpha version of their open source content management sample, Oxite. You will find the system available under the Microsoft Public Licence as well as the CodePlex website.

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