Google announced yesterday a new beta tool for Adwords called AdWords Search Funnels. The new feature gives advertisers more understanding on the consumer interaction with their search ads during the buying process including the search ads the consumer saw or clicked on before they finally purchased and which keywords have helped drive the transaction. (more…)

2009 has seen quite a few changes in the way in which search ads can be displayed and the information that can be augmented in search ads in Google. However many of the new additions are still being tested and many are still only available in the US. For this reason I thought it would be useful to discuss the recent  additions in terms of what is available to us in the UK both live and in beta so you can take advantage of these new additions. (more…)

Google have launched a bid simulator today as part of the new AdWords interface that can show you what impressions or clicks you would expect to receive if you use different maximum CPC bids before going ahead and actually implementing them. This new element could rid all the hassle with trial and error we have come so accustomed to over the years. (more…)