Archive for the ‘Advertising’ Category

Friday, June 18th, 2010

Twitter Launch Promoted Trends With Toy Story 3

Disney’s Toy Story 3 has had the privilege of becoming Twitter’s first Promoted Trend this week to coincide with the release in cinemas this weekend. Promoted Trends is a new feature that is currently being tested by Twitter as part of its efforts to start bringing in revenue through advertising. (more…)

Tuesday, May 11th, 2010

Facebook To Allow Users To Share Current Location

Facebook is planning to release a new feature that allows users to share their current location with friends in their status updates. According to reports users will be able to ‘check-in’ to a range of different locations that will be included within their status updates. (more…)

Tuesday, April 27th, 2010

Mobile Advertising Grows By 32 Precent in UK

Mobile advertising in the UK has grew by 32% according to research from the Internet Advertising Bureau and Price Waterhouse Cooper. (more…)

Tuesday, April 13th, 2010

Promoted Tweets – Twitter Finally Unveils Advertising Model

Twitter has announced that it will allow paid advertising for the first time.  Since its establishment there has been continued speculation when Twitter will incorporate paid advertising and we finally have an answer. (more…)

Wednesday, March 31st, 2010

UK Online Advertising Still Strong Despite Possible Drop

An annual report from the Internet Advertising Bureau has shown that online display advertising in the UK has risen by 11% year on year to £709m in 2009. (more…)

Tuesday, March 23rd, 2010

Facebook Target $2bn Ad Revenue In Next Two Years

Facebook is expected to generate more than $2 billion in advertising revenue in the next two years according to an article in The Australian. (more…)

Monday, March 1st, 2010

Twitter To Introduce Search Ads

Twitter is working on a plan that will allow advertisers to display text ads in search results. (more…)

Tuesday, February 23rd, 2010

Google Improve Ad Management With DoubleClick for Publishers

Google yesterday announced a revamp of DoubleClick called DoubleClick for Publishers (DFP) as part of their ongoing bid to help online publishers make the most from their content. (more…)

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