Google have announced that they are now showing you conversions for when someone sees your ad but does not click however still buys within 30 days of seeing your ad. The new report is called ‘View-through Conversions’. View-through conversions are tracked through an AdSense cookie and are only reported for display ads on the Google Content Network. Unfortunately it does not provide data for search campaigns or for text creatives in content campaigns. (more…)

Google announced to the world yesterday about their beta launch of AdSense for mobile applications  including the Google Android and iPhone and states that the move is in an effort to ‘contribute to the growth of these mobile applications’. (more…)