Google Insights for Search is a great tool for researchers and SEOs to graphically display search volumes, trends, regional interest and ultimately understand visitors’ behaviour.
Here are 4 ideas on how you can use Google Insight For Search:
1. Seasonality
Analyse the trend of a generic keyword to identify the seasonality trends. Insights for Search will show you when a phrase is searched more or less during the year.
2. Industry search trends
By selecting the region, date range and industry category, it is possible to see the related searches to the industry you or your client are in.
The category filter is also helpful if you want to narrow the results for a generic term to a specific industry (ie apple > Food & Drink and Apple > Computers & Electronics).
3. Geographic distribution
See how search volume is distributed across regions and cities.
4. Brand Popularity and Competitor Analysis
Compare your brand or products with those of your competitors. By entering different brand names and selecting the region and date range, you will see the trends throughout different periods of time.
