Ever wondered why the percentage of affiliates that sign up for your affiliate program and then become active is quite low?
Noticed how the vast majority of sales is always generated by a few percentage of affiliates?
Perhaps you are not quite giving affiliates what they want.
With Affiliate Marketing growing in popularity, potential affiliates are becoming more selective about the networks and the merchants they choose to work with.
It is only a matter of trying and placing yourself in their shoes.
Here are a few basic suggestions on how to keep your affiliates happy and increase the number of participants to your Affiliate Program:
- Make sure affiliates have got access to as much information about the company as possible. This will help them trust you and promote your company the most efficient way.
- Keep in touch! It’s important to keep affiliates in the loop about your website’s promotions or developements. Broadcasting a weekly newsletter is always a good idea and so is sharing any discount codes you may have.
- Refresh creatives regularly - it’s better to have too much than too little. Provide affiliates with a wide range of banners in different sizes, colours and designs. This will give them the freedom to choose what works best on their site. If you have a database driven e-commerce site, provide a product feed.
- Setting targets, incentives and rewards is a great way to get the most out of this channel and keep affiliates motivated.
- Finally - make sure they are being paid punctually. They have been working hard for you and this will ensure their loyalty.
There is so much you can do and potentially so many decisions to make. That’s what makes it fun!