Yahoo has become the latest company to strike a deal with Twitter. In a deal which was announced yesterday Twitter feeds will now begin to appear in Yahoo search results as well as other Yahoo! products and properties, including the Yahoo! Homepage, Yahoo! Mail, and Yahoo! Sports. (more…)

Google yesterday announced a revamp of DoubleClick called DoubleClick for Publishers (DFP) as part of their ongoing bid to help online publishers make the most from their content. (more…)

The Microsoft Yahoo deal has finally been given the go ahead by the European and US regulators the BBC has reported. The European Commission found that the deal – which was announced back in July 2009 – “would not significantly impede effective competition”. (more…)

Online brands have increased spending on television advertising over the past 5 years in a bid to boost their brand presence according to new research from Nielsen Media Research. (more…)

Google have come clean about the flaws in its testing of Google Buzz before releasing it last week. (more…)

Google’s crusade into social search appears to have taken another step as it acquires Aardvark for a reported $50 million. (more…)

Google took a big step into the realms of social networking on Tuesday when it announced its new product Google Buzz leading many to talks about it being a potential Twitter killer and a threat to Facebook. (more…)

The UK advertising sector is expected to grow in the third quarter of 2010 following a decline of 12.7% in 2009. (more…)