Another list of 10 posts (in no particular order) that we have found the most interesting and found important in search this week including Rupert Murdoch’s bid to make even more money…
1 Reddit Opens Its Homepage To Anyone Willing To Pay (Invites)
Reddit are trying something a bit different in order to generate some funds. They are testing a new closed beta experiment that allows businesses to purchase a sponsored link on Reddits homepage. An almost inspired idea and will be interesting if it does well as other sites will be sure to follow suit if it does…
2 Google AdWords Expands Product Ads
After a few months of testing Google says that product ads in sponsored links is going to become more regular as Google expand their use…
3 GoogMob Deal “A Watershed Moment” For Mobile Advertising
One of the stories we covered this week which is pretty big news in mobile search. Google’s imminent acquisition of AdMob both highlights the power that mobile search will have and also catapults Google even further as the leaders of search…
4 11 Effective, Efficient Ways To Use Limited Time To Build Links
Another post from Search Engine Land and this was a great read and so had to be included in the list. Link building is becoming more difficult as it continually changing (see a post from SEOmoz also!) top this with a constant busy schedule this makes for a very welcome 11 tips…
5 Google Upgrades Keywords Report In Webmaster Tools
Another addition to Google’s Webmaster Tools and you can now get a bit more information from the keyword report. This includes a daily update of the most common keywords that Google finds when crawling a site and also another report which tells you up to 10 pages where the keyword was found…
6 Bing Launches Wolfram Alpha Collaboration & Several New Search Features
Another collaboration with Bing and this time they are partnering up with Wolfram Alpha. The partnership is said to cover specific area of search being nutritional information and mathematics in a bid to help people with both diet choices and mathematical equations…
7 Bing moves out of beta for imminent full UK launch
Finally after 6 months since its introduction Bing has now moved out of Beta in the UK. Following on from this Microsoft are planning a large advertising campaign in the UK to generate interest. It is about time that Bing was fully released and hopefully now we can get fully to grips with Bing’s local search. Also after seeing stats for how well Bing has been performing in the US it will be refreshing to see how it performs in the UK proper…
8 Rupert Murdoch to remove News Corp’s content from Google ‘in months’
Probably one of the biggest stories of the week. It appears that Rupert Murdoch wants to block Google so that content owned by News Crop is not longer available through Google web search and Google News in the midst of the free vs. paid debate…
9 Would Someone Please Explain To News Corp How Google Works?
If you’re confused by the whole thing and News Corp’s apparent lack of understanding of Google (you’re not alone) then this post is a great read as Danny Sullivan explores some fantastic points here…
10 Google To Deliver New “Caffeine” Search After The Holidays
This week the Google Caffeine Sandbox has been closed and it has been announced that Google will put its new index live after Christmas. This is pretty big news and so it is worth (if you haven’t already) reading around any changes people have noticed in trialling the Sandbox in order to be prepared for it…
That just about wraps it up…