Search Engine Land reported yesterday on Google’s acquisition of mobile display ad network AdMob as a ‘watershed moment’ in search and it really is just that. We have blogged before about the fact that mobile advertising is going to be huge and that businesses need to get in on the act sooner rather than later. However with this latest news this is a clear indication yet that mobile really is the future. As Greg Sterling states in the article the fact that this deal is worth $750 million which is the third biggest acquisition of Google is testament to how serious Mobile advertising is and will become.
More interesting in the article is the position this puts Google in. Back in the early days of the web Google were late comers to the scene. Granted they ended up becoming the top dogs but with the acquisition of AdMob coupled with the fact that they are already the mobile search volume leaders they will be in pole position from the off. Very exciting times for mobile search and Google alike and it will be interesting to see how Microsoft counters this…
