Comments on: Gone Google: Google Launches UK Advertising Campaign http://blog.fusionunlimited.co.uk/2009/10/19/gone-google-google-launches-uk-advertising-campaign/ the north's leading online marketing agency Fri, 18 May 2012 04:20:20 +0000 http://wordpress.org/?v=2.6.2 By: Sam Ellis http://blog.fusionunlimited.co.uk/2009/10/19/gone-google-google-launches-uk-advertising-campaign/#comment-6649 Sam Ellis Tue, 20 Oct 2009 12:35:29 +0000 http://blog.fusionunlimited.co.uk/?p=805#comment-6649 I don't know much about this campaign but, looking at the apps Google are offering at the moment, this seems quite simplistic in comparison to other Microsoft applications. I'm sure this campaign is contributing in part, but, in my opinion, if Google want to appeal to businesses (and schools) they really need to work on repositioning themselves as service/product providers, rather than a search engine with a few beta apps. The landing page for the campaign (you link to in your original post), is very, VERY basic. I haven't seen any of the supporting advertising yet (is this only focused in London?) but I hope it is a bit more informative than the site. Not what I expected from an industry leading tech company. One concern which springs to mind immediately when I think of Google, is the data security. Google have been renowned for screening emails in order to provide targeted advertising. I would assume this wouldnt be the case with the business products? I know I wont be signing up to anything from Google in the near future. I don’t know much about this campaign but, looking at the apps Google are offering at the moment, this seems quite simplistic in comparison to other Microsoft applications.
I’m sure this campaign is contributing in part, but, in my opinion, if Google want to appeal to businesses (and schools) they really need to work on repositioning themselves as service/product providers, rather than a search engine with a few beta apps.

The landing page for the campaign (you link to in your original post), is very, VERY basic. I haven’t seen any of the supporting advertising yet (is this only focused in London?) but I hope it is a bit more informative than the site. Not what I expected from an industry leading tech company.

One concern which springs to mind immediately when I think of Google, is the data security. Google have been renowned for screening emails in order to provide targeted advertising. I would assume this wouldnt be the case with the business products? I know I wont be signing up to anything from Google in the near future.

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