Twitter Growth Stalling In US says ComScore Report

ComScore report that Twitters growth within the US is stalling, reducing the gap between itself and main social networking rival Facebook.

The newly released ComScore data states that Twitters unique visitors only increased by 0.1m from August (20.8m) to September (20.9m), compared to an increase of 3.3m unique visitors for the same period for Facebook; which increased from 92.2m unique visitors in August to 95.5m in September.

However these ComScore stats might not accurately represent Twitters growth as they only record results from twitter.com. They do not include data from third party applications like TweetDeck or SeesMic where users can read and post tweets.

Also it would suggest that by only monitoring visitors through twitter.com they are not including the mobile twitter site, if this along with third party applications were included I’m sure the gap in growth between the two would be greatly reduced. International stats would also impact these results as visiting trends can be extremely different from country to country.

Twitter were expecting large spikes in visitors due to users returning to work after the summer break and becoming involved with Twitter again. A number of reasons have been drawn up for this lack of growth, the main one being the introduction of Facebook Lite in August, this new twitter-like development allows Facebook users to access a more bite size version of their Facebook, mostly benefiting users in low bandwidth areas.

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