I see your point and i agree that it shouldn’t be written off as an option, but for companies with smaller budgets mobile marketing is probably a luxury they can’t/shouldn’t afford. For bigger companies with bigger budgets and who are looking to stay at the forefront of marketing then yep i agree they should defiantly get on board sooner rather than later. Especially if like you say Google is investing so much into this area.

Thanks for the interesting post and the reply.

Anna

Thanks for your comment. I agree that the market is rather small at the moment however it is definitely something to consider. I’m of the opinion that we cannot underestimate the information people are after whether it be locations or information on products before purchasing and so I would disagree that it is only relevant for some companies although would say that eccomerce sites with bricks and mortar would perhaps benefit the most.

Also the fact that Google alone are investing so much in mobile search would suggest that it is something to seriously consider. Even Eric Schmidt has said that ‘mobile devices are going to be the majority of the way that people get information’ and that is why I think people need to get on board sooner rather than later.