Comments on: TV Adverts Taking Search Into Account http://blog.fusionunlimited.co.uk/2009/09/14/tv-adverts-taking-search-into-account/ the north's leading online marketing agency Fri, 18 May 2012 04:09:50 +0000 http://wordpress.org/?v=2.6.2 By: John http://blog.fusionunlimited.co.uk/2009/09/14/tv-adverts-taking-search-into-account/#comment-13105 John Sun, 04 Jul 2010 21:49:46 +0000 http://blog.fusionunlimited.co.uk/?p=724#comment-13105 I have seen the "Dyson ball" one a few times and one or two others but I have just seen another one now. Subway are prompting people to search "Eat Fresh" as apposed to visit subway.co.uk I have seen the “Dyson ball” one a few times and one or two others but I have just seen another one now.

Subway are prompting people to search “Eat Fresh” as apposed to visit subway.co.uk

]]> By: Mark Dolby http://blog.fusionunlimited.co.uk/2009/09/14/tv-adverts-taking-search-into-account/#comment-5174 Mark Dolby Mon, 14 Sep 2009 15:43:47 +0000 http://blog.fusionunlimited.co.uk/?p=724#comment-5174 The Army are another good example. If they cover off different terms across different media, then the advertiser will be able to measure the effectiveness of different media or channels. The Army are another good example. If they cover off different terms across different media, then the advertiser will be able to measure the effectiveness of different media or channels.

]]> By: Paul Barton http://blog.fusionunlimited.co.uk/2009/09/14/tv-adverts-taking-search-into-account/#comment-5172 Paul Barton Mon, 14 Sep 2009 14:52:19 +0000 http://blog.fusionunlimited.co.uk/?p=724#comment-5172 I seem to remember the BBC did this for strictly come dancing, displaying a search box at the bottom of the advert with the word "strictly" in it. It is a very interesting strategy. I seem to remember the BBC did this for strictly come dancing, displaying a search box at the bottom of the advert with the word “strictly” in it.

It is a very interesting strategy.

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