Google’s position as the top dog in search is showing no signs of dwindling amid research from ComScore which shows that there has been a 41% increase in web searches over the past year. The research which looked at web searches between the periods July 2008 and July 2009 has shown that Google searches have risen by 5% from 48.67bn searches to 76.68bn which gives it a massive 67% of the global market.
To place further emphasis on just how much of a stranglehold Google still have in the search market Yahoo (who at present is still the ‘second search engine’) saw an increase of 8.70bbn to 8.90bn giving it only a 2% increase. Microsoft on the other hand has seen a 41% increase from 2.35bn searches to 3.31bn.
In light of the battle of the search engines heating up with Bing and the “Microhoo” deal coming into fruition this makes for very interesting reading. With all the talk of Microsoft competing and even overthrowing Google these stats put into perspective just how much of a mammoth task Microsoft have in front of them.
It will be interesting to see the next set of results and the year after that. Bing has only been with us for a little while and it is showing good progress and the Microsoft-Yahoo deal is still to fully take off which suggests that we could see very different results in the next couple of years. However the fact that Google is showing no signs of slowing tells us that it is still (and possibly will always be) the horse to bet…