So this week has seen one of the biggest news stories for our industry that you are likely to see. The Microhoo deal has been a subject of speculation and interest for some time fuelled by the fact that Microsoft made it no secret that they wanted to buy Yahoo. Well it is now officially happened so this week we present a list of articles/posts from the aftermath…

The Microsoft-Yahoo Search Deal, In Simple Terms

What better way to start than with this post from SELand that talks about the deal in layman’s terms.

Micro-Hoo Details: Q&A With Mehdi & Schneider

If you are finding the deal confusing (which it is) and what it actually means for both parties then this is a good read although there are still a lot of questions unanswered.

Well we couldn’t have a post on the Microhoo deal without mentioning what this means to the other search engines Google…

What support for the Microhoo deal says about Google

Well this is essentially what is on everyones minds and a good post that covers how Google can benefit from the deal rather than threat

Bing + Yahoo! Now Equals 26% of Search Market

This is one of the areas that interest most with the deal – how much of the search engine market it will take. Well as you can see from the title it apparently equates to 26%

Yahoo Tie-Up Is Latest Sign Tide Turning for Microsoft’s Ballmer

This article talks from a slightly different angle about how the deal has/will invigorate Microsoft after a series of problems

Moving on, there is wide debate on whether this deal is a good thing or not and who benefits. Here are some posts we have read that discuss said issues…

Industry divided over Yahoo! and Microsoft

There has been a lot of divided opinions on the deal and this is a great snaphot of what some of the top dogs in the industry are making of it

Who came out ahead in the Microsoft-Yahoo deal?

Not so much of a post by Matt Cutts but rather a poll. It’s interesting what people are saying about it in the comments so worth checking out

Advertisers Welcome Microsoft-Yahoo Search Deal

In among all the contrasting opinions on the deal this article from NY Times covers the fact that advertisers are welcoming the Microhoo deal.

Now lets get down to what really matters online marketing! This deal is undoubtedly huge for online marketing so there has (as you would expect) a lot of posts that cover what Microhoo means to those of us in the industry

What the Yahoo-Microsoft Search Deal Means to Everyone

A great read that covers what this deal means to different stakeholders including advertisers, consumers and web publishers

What Site Owners, Web Developers & SEOs Should Know About The Yahoo Microsoft Deal

A must read covering what this deal means for SEO and sadly speculation surrounding one of the most useful tools on the web Yahoo Site Explorer

How The MS/Bing/Yahoo Deal Changes SEO

An alternative post but a good one that talks about how it’s a good thing that we will essentially have one less search engine and how its good for the environment!

Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO

An excellent post from Rand at SEOmoz that covers 10 very good points on how the deal changes SEO.

Now for something slightly different

Yahoo stock drops like a bomb after deal

Since the takeover Yahoo’s stock has dropped significantly and Microsoft have seen an increase (not too surprising really)

And Lastly its not just Google that will/may/are affected by this deal…

Yahoo’s Bing Deal Puts Delicious, BOSS & More at Risk

Yes social media sites like Delicious could be put at risk from the deal also…

So there you have it. There are loads more articles out there but these are the pick of the ones we have read this week and I think gives a good account of what Microhoo means/will mean for the online marketing industry.

This entry was posted on Friday, July 31st, 2009 at 4:28 pm and is filed under The Week In Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.