The number of businesses utilising Twitter to promote their brand is constantly increasing. Twitter has clearly taken note of this and so has released a guide informing businesses on how to use Twitter to the best of their abilities.
The guide goes into depth about how to design your Twitter page and what information to put in it, the kind of lingo used on the Twitter platform, best practices to use when posting messages and finally case studies to demonstrate the positive business uses of Twitter. This launch is well timed as Harris interactive found that 55% of “marketers are unaware of the website, or find that it serves no purpose to their companies”.
The move to launch such a guide further suggests that Twitter is looking to form greater relationships with companies and start generating revenue streams. From Twitters point of view this is a very smart move, as more businesses that they get on board who are seeing positive results coming out of the service, the more inclined they would be to pay if/when Twitter decides to monetise the process.
Further support of this is witnessed when looking at the new business.twitter.com sub domain where the guide is hosted. This could suggest that they are looking to host individual business accounts on a separate service, with the potential to charge for hosting on the new sub domain.
Either way the ever increasing potential of Twitter and social media sites has been cemented in the mind of companies even further due to the recent announcement that two-thirds of global internet users are using social networking sites.
