The Advertising Association has today released their annual Advertising Statistics Yearbook. The yearbook announced that UK advertising expenditure fell by 4% in 2008 to £18.6 Billion. This compares to a 4.3% positive annual growth in 2007. It is not all bad news as the yearbook goes on to state that internet advertising expenditure growth was 19.1% from 2007 – 2008. Proving that in the current economic climate many companies are more comfortable investing their money into online.
The world of offline need not worry, as the greatest amount of spending for the year was that of Press with £6.8 Billion advertising expenditure (36.6% share of expenditure), followed closely by Television with £4.5 Billion (24% share of expenditure). However if the growth of online and the fall of press and television expenditure keeps going at the rate it is at currently, the results for 2009 and onwards may end up with internet taking the top spot. A task not too hard to accomplish given the 2008 result that internet was just 5% away from achieving the same percentage share of that of television.
A full breakdown of the UK advertising expenditure of 2008 can be seen in the table below.
