In its ever increasing attempt to show the most relevant search results, Google has started showing local search listings – a map and business listings – even when generic terms are searched for without a location specified. For instance, I searched for “restaurant”.

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In an improvement to display advertising, Google have launched a new service to bring Rich Media and Video opportunities to advertisers through their AdWords Display Ad Builder.

The ads contain more functionality than standard display advertisements, allowing the customer to interact with the ad before clicking through, for example allowing advertisers to promote multiple products through the same ad, or convey multiple messages such as ‘Explore, Buy, Save’ with different images.

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