Let’s get creative people!!
Welcome to the world of home made display ads for the Google content network.
Its pretty quick and easy to create actually, and with over 40 templates to choose from, your sure to find something suitable.
Everything is customisable, from the logo to the font, images and background colours, and once you agree upon a suitable 300×250, another 4 sizes will be created (supports sizes 300×250, 336×280, 120×600, 160×600 and 728×90).
All ads are created in Flash which allows smooth animations and transitions (alreday coded into the ad) and can be displayed across over a million sites on the Google content network, including YouTube.
A perfect addition to your direct repsonse campaigns, with various call to actions that you can customise, or perfect for brand awareness - all at the same cost as other ads on the content network.
In terms of text space it is a little limited, and as I already suffer with the 25, 35, 35 text creative limits, I struggled to get across any relevant message. This does differ from format to format so make sure to browse through a few before finding the right one for you.
As you can probably see from my half hearted attempt above, we may be in for an influx of poorly designed, over enthusiastic display creatives slapped across a million different sites, which may have an impact on brand recognition (especially if its really bad!)
I eagerly await the results……………