Watch out RSS feed users, there is nowhere left to hide!
Yet another tool to Google’s Content Network ‘belt’ - Feed Placement Targeting, helping to track down the elusive yet influential RSS feed user. There is also the added option to target feed placements, adding a whole new level to the ability to behavioural target.
Pricing is based on a CPM model and access to reports is gained through AdWords reporting, creating a compact and easily managed package.
Add to this the third party serving of feed ads going live in a few weeks and I believe Google have all bases covered - surely there is nowhere else to go?