Microsoft is to launch a television advertising campaign in the UK persuading people to switch from Google to Bing. Read the rest of this entry »

Google have finally added a feature to their Webmaster Tools that allow site owners to share ownership of their website a lot more easily. Read the rest of this entry »

Twitter is working on a plan that will allow advertisers to display text ads in search results. Read the rest of this entry »

Yahoo has become the latest company to strike a deal with Twitter. In a deal which was announced yesterday Twitter feeds will now begin to appear in Yahoo search results as well as other Yahoo! products and properties, including the Yahoo! Homepage, Yahoo! Mail, and Yahoo! Sports. Read the rest of this entry »

Google yesterday announced a revamp of DoubleClick called DoubleClick for Publishers (DFP) as part of their ongoing bid to help online publishers make the most from their content. Read the rest of this entry »

The Microsoft Yahoo deal has finally been given the go ahead by the European and US regulators the BBC has reported. The European Commission found that the deal – which was announced back in July 2009 – “would not significantly impede effective competition”. Read the rest of this entry »

Online brands have increased spending on television advertising over the past 5 years in a bid to boost their brand presence according to new research from Nielsen Media Research. Read the rest of this entry »